Reaching and engaging with growing groups of older residents

Have you ever had that moment when you look in the mirror and see your father looking back at you? Only it’s not, it’s you. And along with the realisation that ‘yes you do look like the old fellow’, you twig that crikey this means you’re getting older and how did that happen?

I’ve celebrated enough birthdays so I shouldn’t be surprised that I’m not getting any younger and that inevitably, within this decade, I will join the 6.8 million men aged 60 years and over.

In fact, within 15 years, it is forecast that there will be 9.6 million men aged over 60 in the UK, according to a report from the International Longevity Centre UK and Independent Age.

The issue facing charities and councils like this one are how to reach and engage with this growing group of older men, especially those at risk of loneliness and isolation. Continue reading